Mission Statement

Magnificent Monon South (MMS) was launched by Radius Indiana with the primary goal of fostering economic growth and community development along the Monon South Trail, which stretches through six key communities. This initiative seeks to highlight the unique qualities and potential of these areas while stimulating local economies and improving quality of life for residents. MMS adopts the Main Street Approach, a proven framework for revitalizing and strengthening neighborhoods. This approach is centered around four core points: Economic Vitality, which focuses on enhancing local businesses and attracting new ones; Design, which emphasizes the improvement of public spaces and the overall aesthetic appeal of the area; Promotion, aimed at marketing the communities and drawing in visitors, businesses, and investors; and Organization, which fosters collaboration and strong partnerships between local stakeholders. By aligning these elements, MMS aims to create a more vibrant, sustainable, and economically prosperous future for the communities along the Monon South Trail.

Main Street Approach

Economic Vitality

ECONOMIC VITALITY focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Design

DESIGN supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart.

Promotion

PROMOTION positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique characteristics

Organization

ORGANIZATION involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district.